The Marquette project for Bunny's Bite emerged as a storytelling exercise in responsible indulgence, channeling the mission of the only completely vegan and gluten-free bakery owned and operated by a single person. The campaign's narrative, 'Snack Smarter,' transcends the act of eating, advocating for a conscious choice that benefits the individual and the environment.

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Inspired by the simplicity and purity of the brand's offerings, I crafted a series of advertisements that evoke a sense of clarity and responsibility. With a poignant message against the backdrop of commonplace snacks, the campaign invites the audience to reconsider their choices and opt for smarter, wholesome alternatives. The creative inspiration was drawn from the brand's commitment to whole, fresh ingredients, paralleled with a consumer's moment of revelation about the hidden costs of traditional snacking.

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Throughout the project, I honed skills in layout design, and persuasive copywriting, blending visual storytelling with informational clarity. The selection of images featuring natural light and relatable scenarios was deliberate, fostering an organic connection with the audience. Typographical choices were made to convey the message clearly and effectively, while the composition of each ad balanced the need for aesthetic appeal with the functionality of conveying essential information.

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By managing the design from conception through to execution, I deepened my understanding of visual communication's role in consumer behavior. It was a holistic design experience that enriched my appreciation for mindful branding and its impact on consumer choices.